During a lecture at Charleston's Gibbes Museum of Art, renowned filmmaker Spike Lee voiced his apprehension about artificial intelligence (AI). Lee, known for iconic films like She’s Gotta Have It and Do the Right Thing, spoke out on AI's impact on the creative world, sharing his concern that technology can sometimes “go too far.”
The discussion on AI in film emerged amid recent negotiations led by the Writers Guild of America (WGA), which struck to address the potential for AI to replace writers. Zack Kim, CEO of Cartha AI, a company creating AI-based therapy platforms, noted that the entertainment industry has valid reasons to worry about AI's disruptive potential. He explained that WGA members fear studios may eventually rely on AI to generate ideas, sidelining human writers.
Although last year's WGA strike yielded concessions, AI technology has since advanced, leading experts like GPTZero CEO Edward Tian to advocate for ongoing protections within the industry. AI’s influence is not limited to screenwriting; Lee noted similar developments in music, referencing AI-created performances that resemble famous artists. In June, major music labels sued AI companies for copyright infringement, alleging that they replicate artists' voices without permission, blurring the line between authentic and synthetic performances.
Lee also expressed concern about AI on social media, mentioning how platforms like Instagram label AI content but sometimes misrepresent individuals. Ben Clayton, CEO of Media Medic, emphasized the need for watermarking and legal protections to prevent unauthorized AI-generated content from being mistaken for genuine material.
Overall, Lee’s comments underscore a broader industry anxiety about AI, as experts suggest a need for ethical standards and safeguards to protect artists' legacies.
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